Mazda Configurator VR


Creating a virtual reality scene for a car dealership to allow the sellers to offer a wider range of models and options.

Applied technologies:

C ++, UE4, 3D, CAD


HTC Vive, HTC Vive Pro, Oculus Rift

Commercial use:

Virtual Reality is greatly profitable for car retailers, as it allows them to expose cars to customers without having them physically onsite, as well as allows the client to modify options on the cars at will to customize their future vehicle.

This quick configuration of the car enhances the “immersion” effect. Furthermore, the client can examine every tiny detail and volume of the car’s interior and exterior, customize the body color and the interior materials and use the configuration console to see additional functions, and thus get a clear idea of how their future car will look in detail.

Overall, a potential buyer has the ability to interact independently with the car, using their own optimal configuration option. The use of VR technology, in this case, is primarily intended for the visualization of models that, for X or Y reasons, are not available at the showroom. Even more, the use of virtual reality makes it possible to hold presentations on an entire range of car models anywhere.

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